Shaping the Future of Education: Crafting a BMC for AI-Powered Digital Learning

EY Tunisia and the National Center for Educational Technologies (CNTE) hosted a strategic workshop to develop a sustainable Business Model Canvas (BMC) for AI-enhanced digital content. Key stakeholders, including government officials and edtech innovators, explored economic frameworks to scale intelligent learning solutions. Our startup showcased how AI can transform content creation and personalized education.

Lectful, Inc May 15, 2025

In a pivotal step toward modernizing Tunisia’s education system, EY Tunisia and the National Center for Educational Technologies (CNTE), under the Ministry of Education, organized a workshop on May 14th to design a Business Model Canvas (BMC) for AI-driven digital educational content. The event aimed to establish sustainable economic strategies for producing and scaling next-generation learning tools powered by artificial intelligence.

The workshop gathered government leaders, AI experts, and digital economy specialists, including representatives from:

The Ministry of Education, The Ministry of Higher Education & Scientific Research, The Ministry of Communication Technologies, The World Bank

Alongside policymakers, Tunisian edtech startups contributed innovative perspectives on monetization, scalability, and AI integration in education.


A Defining Moment: Presenting Our AI-Powered Education Solution

This workshop provided the perfect platform for our first public demonstration of an AI-driven educational ecosystem specifically designed to address the challenges of digital content creation and personalized learning.

Our business developer, Yessin Jribi, delivered an impactful presentation showcasing our solution's transformative features:

1. AI-Assisted Content Creation Suite:

Intelligent content structuring tools that help educators organize and format learning materials automatically.

Smart templating system that adapts to different subjects and educational levels.

Automated quality control checks to ensure pedagogical effectiveness.

2. Advanced AI Tutoring System:

Natural language processing for interactive student queries.

Adaptive response mechanisms that tailor explanations to individual comprehension levels.

Continuous learning algorithms that improve tutoring effectiveness over time.

3. Personalized Learning Pathways:

Real-time performance analytics dashboard.

Dynamic content adjustment based on student progress.

Predictive modeling to identify learning gaps before they become obstacles.

“As a recent Tunisian graduate, this initiative is deeply personal. We're building the AI tools I wished I had as a student such as adaptive tutors and smart content that makes learning truly personalized. Seeing this vision embraced at the national level is incredibly rewarding.”

Yessin Jribi
Yessin Jribi – Business Developer at Lectful

The Road Ahead for AI in Tunisian Education

The workshop served as a crucial first step in establishing a national framework for AI-enhanced education. Participants engaged in deep discussions about implementation strategies, quality standards, and the future of intelligent learning systems in Tunisia's schools and universities.

Our solution stood out as a practical example of how artificial intelligence can:

Reduce administrative burdens on educators. Provide students with tailored learning experiences. Maintain high educational standards while embracing digital innovation.

The insights gained from this event will directly contribute to shaping Tunisia's national strategy for digital education, ensuring that the integration of advanced technologies like AI aligns with the country's educational goals and values.