Analytics & Tracking

Facebook Pixel

Pixel-perfect ad attribution

Track learner conversions, retarget warm visitors, and optimise Facebook + Instagram ad spend with the Meta Pixel.

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What it does

Wire the Meta Pixel into every storefront page and checkout — track enrolments as conversions, retarget abandoners, and feed your Meta Ads optimiser real signal.

What you get

  • ✓ Page views, leads, and purchase events out of the box
  • ✓ Per-event opt-in for granular control
  • ✓ Compatible with Conversions API setups
  • ✓ Works alongside Google Analytics + GTM

More analytics & tracking

All integrations

Google Analytics

Pipe every page view, enrolment, and completion into GA4 — your funnel and audience exports in one place.

Ready to wire up Facebook Pixel?

Start your free trial and connect Facebook Pixel from your tenant Settings in a minute.

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